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The Specialized Marketing Your Property Deserves

Unparalleled Marketing

Tennessee land, farms, equestrian properties, and rural estates represent unique assets with distinct characteristics and value propositions. Marketing these special properties effectively requires specialized knowledge, dedicated focus, and innovative approaches tailored specifically to showcase their true potential.

We've built our reputation on understanding what truly matters when marketing premium land. Our boutique approach has elevated how exceptional properties are presented to qualified buyers, resulting in remarkable outcomes and strong returns for our clients.

When you list with Covey Rise Properties, your land becomes the focus of a comprehensive marketing strategy designed specifically to highlight its distinctive character and potential. From our signature Short Films to our specialized national marketing network, every element of our approach is crafted to connect your property with buyers who will truly appreciate and value its unique character.

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Bringing Properties to Life Through Film

At Covey Rise Properties, we elevate property presentations to an art form. Our expert use of high-quality photography, videography, and state-of-the-art drone footage allows us to create immersive lifestyle videos that capture the essence of each property. Our signature Covey Rise Short Films go beyond traditional real estate marketing by weaving unique stories that highlight the intrinsic values and beauty of every estate. This innovative approach ensures that every property is showcased in its best light, attracting discerning buyers with a vivid portrayal of what makes each location special.

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Marketing & Advertising

We market and advertise our properties nationally across every major land and farm website, through the local MLS (Multiple Listing Services), targeted Google Ads, strategic email campaigns, and social media platforms. In addition, our listings are featured in select publications to reach highly qualified audiences. As land specialists, we also leverage our extensive network of land brokers locally and across the country. This multi-layered marketing approach creates national—and worldwide—exposure for every property we represent.

Photography & Drone Footage

With our high-quality photography, videography, and drone footage, we curate immersive lifestyle videos that best showcase the intrinsic values of each property. Covey Rise Short Films, create a unique story of properties through videos that are at another level than traditional real estate video marketing.

Website & Social Media

Our team is working hard behind the scenes to make sure your listing is seen by the public. Our marketing strategies utilize social media platforms to strategically reach qualified buyers. Through organic and paid advertising, we are able to reach a large audience of prospective buyers. Our team actively markets our client’s properties on social media channels such as Instagram, Facebook, YouTube and TikTok.

Land Improvement Services

When you list with us, our agents provide their broker’s opinion of land improvements to get our clients the maximum value of their land. Mowing, land clearing, mulching, trail cutting, and road maintenance are just a few of the services we provide to prepare a property for sale.

Interactive Mapping

Our team creates custom interactive maps for each property. With these maps, individuals can view property lines, topography, flood zones, water features, and even soil types for each listing. Each property video will also overlay the property lines in the drone footage.

OUR RESULTS SPEAK VOLUMES

These figures reflect not just transaction volume, but successful matches between exceptional properties and buyers who truly value what makes each piece of land special. Our clients consistently report that our marketing approach showcased their properties in ways they hadn't thought possible, attracting qualified buyers who appreciated the true character of their property.

200M

in transactions since 2022

60M

in exclusive private listings

Top 1%

in Tennessee land sales volume

Working with Covey Rise Properties

When you choose to market your property with Covey Rise Properties, you benefit from a structured process designed to maximize value and ensure a smooth, efficient transaction:

Comprehensive Evaluation
We begin with a thorough assessment of your property, identifying its unique features, potential uses, and distinguishing characteristics. This evaluation serves as the foundation for both accurate pricing and effective marketing strategy development.
Custom Marketing Stategy
We develop a tailored marketing plan leveraging our signature Short Films, professional photography, custom mapping, and targeted national exposure. Each plan is customized to highlight your property's specific strengths and appeal to its most likely buyer demographic.
Targeted Exposure
Rather than generic mass marketing, we focus on reaching qualified buyers who specifically seek properties like yours. This approach includes both broad visibility on national platforms and targeted outreach to our exclusive network of land buyers.
Sophisticated buyer Qualification
We carefully qualify potential buyers before showings, ensuring that your property is presented only to those with genuine interest and financial capacity. This process respects your privacy and minimizes disruption while maximizing productive interactions.
Expert Negotiation and Closing
Our specialized knowledge of land transactions allows us to navigate complex negotiations with confidence, protecting your interests and maximizing value throughout the process. We coordinate with land-focused attorneys, title companies, surveyors, soil scientists, foresters, and engineers to ensure a smooth path to closing.

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Our team

Covey Rise Properties brings together a select team of specialists who share a common passion for land and a commitment to exceptional client service. Unlike traditional real estate teams, our agents are united by their personal experiences as landowners and their specialized knowledge of Tennessee's diverse landscapes.